Bathtub & Physique Works is a kind of shops I’ve shopped at since I used to be a child. I keep in mind going to the mall in sixth grade and sniffing all of the Candy Pea, Heat Vanilla Sugar and Cucumber Melon merchandise I may get my palms on, and begging my mother to purchase them for me. It’s additionally the place I purchased my finest associates their Christmas presents throughout these pivotal center faculty years—we principally simply traded totally different scents as a result of all of us purchased one another the identical presents—and BBW’s vacation sport remains to be going robust in spite of everything these years (it’s in all probability stronger than ever, really).

Talking of all these years, there have been many instances during the last three a long time that I’ve questioned why the model didn’t have a loyalty program, particularly contemplating it has one of many greatest fan bases in all of residence and personal-care retail. However at the moment, the Bathtub & Physique Works followers’ prayers have lastly been answered: Prospects throughout the nation can now be part of My Bath & Body Works Rewards and acquire entry to a ton of perks.

Advantages embody a free welcome provide ($10 off $30 buy); the flexibility to earn factors ($1 spent equals 10 factors); a free full-size product (as much as $16.50 worth) for each $100 spent or 1,000 factors earned; early entry to gross sales and promotions, model occasions and new perfume launches; a free birthday reward annually; and sneak peeks at new product drops and “first dibs” on restricted product choices.

Members additionally get entry to a brand new My Bathtub & Physique Works App, which they’ll use to trace all their factors and rewards—they’ll additionally retailer their reward playing cards there now for straightforward entry whereas procuring, both on-line or in retailer. There can be shock provides curated completely for loyalty members, too, which can be seen on the app as nicely.

“We’re exceptionally grateful to have a vibrant fan base of greater than 60 million clients, and we’re thrilled to reward them by offering the perfect that Bathtub & Physique Works has to supply,” says model president Julie Rosen. “Prospects have been eagerly awaiting the nationwide launch, and it is a massive second for us—we’ve labored arduous to ship a program that displays what our clients have been asking for, and we’ve leveraged so many learnings and insights from each our beta market members and associates; they helped us craft this and that makes it much more particular.”